WhereTriennale di Milano
CategoryDesign, Modern & Contemporary Art, Photography
Good To KnowFree Admission
April 8, 2014
June 2, 2014
The exhibition Identità Milano at Triennale di Milano deals with an issue with which many cities see themselves confronted when they host a major global event, being that of their own identity. With the Expo 2015 arriving soon, the city of Milan has taken the opportunity to review its public branding.
The exhibition covers the branding of Milan through 14 topics related to its identity. Obvious topics like design, fashion and culture, but also less evident topics such as health, solidarity and sport.
Each section is enriched with illustrations made by Julia Binfield, Beppe Giacobbe, Emiliano Ponzi, Guido Scarabottolo, Michele Tranquillini and Olimpia Zagnoli, who have given their interpretation of the 14 topics.