The exhibition Jole Veneziani – Alta Moda e Società a Milano (High Fashion and Society in Milan) at Villa Necchi Campiglio is about the life and work of Jole Veneziani (1901-1989), leader in the creation of Italian high fashion in the 1950s and ‘60s, pioneer in establishing Italian exports around the world and a high profile figure in the post-war rebirth of Milan.
On display are period garments, sketches, photos, films, documents and dressmaking objects selected from more than 15,000 pieces in the Archivio Veneziani, acquired in the early 1980s by the Padua foundation.
The installation design has been specially conceived to put Jole Veneziani’s creations into harmonious dialogue with the rich rooms of the Villa Necchi Campiglio, combining the history of fashion and custom with that of 20th-century Milan.
Veneziani’s creativity and professionalism led her to take part in the historical, and first, fashion parade at the Villa Torrigiani in Florence in 1951, which marked the birth of Italian high fashion.
Throughout the 1950s and ‘60s, Veneziani’s luxury atelier at number 8 Via Montenapoleone in Milan was not only the big creative workshop of a unique and universally praised style, but also a meeting place for Milan’s high society, thanks to famous clients, actresses and queens of the fashion world with whom she also established friendships.